At UK Sires, we’ve always believed that great genetics start with great people
Passionate breeders, dedicated farmers and a team that genuinely loves what they do
Experience, knowledge and worldwide reach
Our story goes back to 1991, when Holstein breeder and farmer Rob Wills founded UK Genetics to share top-quality UK semen with the world. After a few bumps along the road — including BSE and Foot & Mouth — Rob and a small team of experts saw an opportunity to do things differently. Together, they built an independent, EU-licensed custom semen collection stud — and UK Sire Services was born.
From starting out with just six bulls and a single 20-litre flask in a garage, we’ve grown into a thriving business storing over 3 million doses of semen. We work with global names as well as individual breeders across the UK and beyond who want to protect their genetics or create new income streams. Today, we have a brilliant team of 20+ people who collect and process over 800,000 straws a year, sending semen to more than 50 countries worldwide.
Helping our customers with a dedicated marketing team
In 2016, we took things a step further with the launch of UK Sires Direct — our retail arm designed to give farmers direct access to quality genetics at fair prices. We focus on fertility, health, and longevity, partnering with leading studs in USA (GENEX), France (Synetics), Italy (Inseme) and Germany (GGI Spermex) to bring you some of the best Holstein, beef and coloured breed semen available.
We keep things simple: fair prices, great service, and honest advice. Whether you’re looking for dairy or beef semen, storage, exports, semen collection or just a chat about improving your herd, we’re here to help.
From small beginnings to a global reach, we’re proud to still have the same goal we started with — supporting farmers with top genetics and down-to-earth service.
By utilising the buying power of UK Sires, farmers have a unique opportunity to access the very best quality genetics with the simple solution to one order, one delivery and one invoice.
All semen is stored in the UK Sires EU Licenced store.
And will be delivered from there, either to the farm tank or to the chosen inseminator or company.
Our Management team are on hand to discuss any
aspect of our business, please contact:
Hannah Smith
UK & Export Sales Manager
If you are located outside Great Britain, you can also WhatsApp Hannah on +44 7765 985269
Megan Povey
Sales Director
Megan is currently on maternity leave.