CRI and Koepon combine to form URUS

by Simon Gee on 05 October 2018.

Two well-established international organisations – one cooperative and one privately-owned company – have combined to form a new global leader in cattle artificial insemination genetics and farm management information.

Koepon Holding BV and Cooperative Resources International (CRI) announced their intent to merge in December 2017. Now, following due diligence and votes by each organisation’s board of directors as well as the member delegates of CRI, the business combination is complete. The newly formed organization is known as URUS (

“While URUS is a new name in the global agriculture industry, its roots run deep,” states Cees Hartmans, CEO. “The companies within the URUS family – AgSource, Alta Genetics, GENEX, Jetstream Genetics, PEAK/GENESIS, SCCL and VAS – have a history of serving dairy and beef producers across the world. Now, as part of this new organisation, these companies are even better positioned to meet the future needs of members and clients.”

The formation of URUS, with its size and scale, makes possible a significant increase in investment towards products and services that will benefit producers across the globe.

“The companies of URUS will be leaders in new developments for the cattle industry,” says Mr. Hartmans. “Dairy and beef cattle producers are the heart of this organisation, and so we want to ensure our members and clients have access to the best products and services at a competitive price. We want to be your partner of choice for cattle genetics, reproduction and farm management information for years to come.

UK Sires Direct are distributors for GENEX in England, Scotland and Wales.

“Together, we can focus on producing high-quality and healthy food while contributing to a sustainable, productive and profitable global dairy and beef industry.”

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